Vistrio

Insight for Travel Marketing

A joint venture between world travel commerce leader Sabre Holdings and business intelligence and data analytics provider Equitec, Vistrio’s experience and security solutions offer a membership database unprecedented for travel marketers. From transactional data aggregation to advanced analytics and modeling, Vistrio provides a powerful combination of behavioral data services, data processing, professional services and support. And Vistrio offers a solution that enables you to get up and running in weeks.

Vistrio. The competitive edge that helps you to retain existing customers and acquire new customers more cost-effectively.

Products and Solutions

Vistrio’s marketing services and Travel Dynamics data base supports marketing decisions about where to invest hotel marketing dollars to gain the greatest impact from customer acquisition, retention and reactivation efforts.

• Determine which customers will give you the most profitable return on investment
• Increase revenue, reduce costs and save marketing dollars by reaching the right customers
• Turn valuable customer insights into actionable and strategic marketing plans
• Gain a comprehensive view of your customers
• Establish potential customer value
• Predict customer and prospect behavior for more targeted marketing

Using sophisticated data modeling and analysis, Vistrio helps hotel companies achieve unprecedented insight into their travel customers and a greater return on their marketing investment. Vistrio’s Travel Dynamic’s Alliance is a membership database that enhances transactional data from member companies with aggregated travel statistics and demographic and behavioral data from best-of-breed sources.

Services provided include:

• Data hygiene and processing
• Statistical modeling and reporting
• Account management and file analysis
• Strategic recommendations and implementation